BRND.ME completes India domicile shift in under 10 months, eyes IPO in 12–18 months

The restructuring simplifies the company’s governance framework

Consumer brands company BRND.ME has completed its domicile shift from Singapore to India in under 10 months, following regulatory approvals from the National Company Law Tribunal (NCLT) and the High Court of Singapore.

The restructuring simplifies the company's governance framework and sets the stage for a potential IPO within the next 12 to 18 months.

The move positions BRND.ME among the first such corporate restructurings of 2026, following similar reverse flips, where India-founded companies redomicile back from overseas holding structures to India, by PhonePe, Groww, Razorpay, and Zepto.

The merger of Mensa Brands Singapore with its Indian holding company, Mensa India, received all requisite approvals across both jurisdictions. The NCLT Chandigarh Bench sanctioned the scheme on 20th February 2026, following prior approval from the High Court of Singapore.

Two step process

The merger was executed in two simultaneous steps: the integration of the Singapore entity into Mensa India, followed by the consolidation of seven Indian group entities into the Indian holding company.

Commenting on the domicile shift, Ananth Narayanan, Founder and CEO of BRND.ME, said: "This is a significant milestone for us. We have not only moved our domicile but executed a complex cross-border merger across Singapore and India in under 10 months. It sets us up with a much stronger foundation as we look ahead to the next phase of growth, including our path to becoming a public company."

With this consolidation, BRND.ME now operates under a single Indian holding structure, enabling greater strategic alignment, operational agility, and governance clarity across its portfolio.

The company recorded revenues of approximately ₹1,500 crore in FY25 and is targeting an exit revenue run-rate of ₹1,700–₹1,800 crore for FY26.

International markets remain a key growth driver, with the company currently operating across more than 16 global markets, including the United States, Canada, the Middle East, and Europe. BRND.ME recently expanded into Europe and is evaluating Southeast Asia as its next phase of geographic expansion.

Published on February 26, 2026