Ferragamo Names Yigit Turhan Chief Brand Officer

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Ferragamo Names Yigit Turhan Chief Brand Officer

The former Valentino CMO is set to take up the new role as Ferragamo pushes ahead with its turnaround efforts.


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The right mix of novelty, accessibility and scarcity helped the tie-up break through the noise and go viral, even boosting Swatch’s share price.


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