Gucci in Talks With F1 Team Alpine Over Sponsorship Deal

5 hours ago 23

BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Kering CEO Luca de Meo previously helmed Alpine’s majority owner Renault, where he utilised F1 to elevate Alpine’s global profile.

He didn’t just revive Alpine, Renault’s niche performance line; he turned it into a marketing platform linked to Formula 1.

The Alpine Formula One team is currently in discussions with

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

Read Entire Article