Jos Alukkas welcomes Dulquer Salmaan as brand ambassador

Actor Dulquer Salmaan, brand ambassador of Jos Alukkas with managing directors Varghese Alukkas, Paul Alukkas and John Alukkas.

Jos Alukkas, one of the leading jewellery houses, has announced actor Dulquer Salmaan as its brand ambassador.

As brand ambassador, Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns, lending his presence to a narrative that celebrates jewellery as an expression of personal style, emotion and continuity, said a press release.

Over the years, Dulquer has emerged as a rare presence in Indian cinema, equally at ease across Malayalam, Tamil, Telugu, Kannada and Hindi films representing a modern South Indian outlook.

The association with Dulquer Salman comes at a time when the group is expanding its presence to a wider, more contemporary audience. Dulquer connects naturally across age groups and regions, much like our own customer base, said the release.  

Dulquer Salmaan, said, “Jos Alukkas is a brand I have grown up seeing and admiring. It understands the role jewellery plays in family moments and personal milestones. What makes this association meaningful for me is the way the brand respects tradition while continuing to evolve with changing tastes and lifestyles.”

Published on December 23, 2025