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Super Bowl LX is nearly here, with the Seattle Seahawks taking on the New England Patriots. While Bad Bunny will be the star of the halftime show, AI could be the star of the commercial breaks, much like crypto was a few years ago.
Last year’s Super Bowl featured a Google Gemini ad that fumbled a Gouda cheese stat, and this year’s game is already slated to include an ad for Anthropic’s AI platform that takes jabs at its competitors, namely OpenAI. AI-generated ads could make an appearance, too.
Super Bowl LX is set to kick off at 6:30PM ET/3:30PM PT on Sunday, February 8th at Levi’s Stadium in Santa Clara, California.
Gemini becomes an AI interior decorator in Google’s Super Bowl ad.
The “New Home” commercial features nostalgic piano music and a heartfelt voiceover of a mother and son envisioning their new house with some help from Gemini. Notably, it steers clear of fact-focused prompts like the Gouda cheese stat Gemini got wrong in one of last year’s Super Bowl ads.
From Crypto.com to AI.com.
Crytpo.com CEO Kris Marszalek is getting in on the Super Bowl AI commercial break craze by launching his new AI.com website during the game. A press release describes the site as a way for users to “generate a private, personal AI agent that doesn’t just answer questions, but actually operates on the user’s behalf.”
Image: Kris Marszalek
Alexa Plus tries to kill Chris Hemsworth in Amazon’s Super Bowl ad.
Hemsworth’s latest action scene isn’t in an Avengers movie, but a stand-off with Amazon’s AI assistant, which he fears is planning elaborate ways to kill him. Maybe Ultron is still fresh in the Thor actor’s mind. It’s far from the only ad for AI in this year’s Super Bowl.
Sam Altman responds to Anthropic’s ‘funny’ Super Bowl ads
Image: The Verge
Sam Altman responded to Anthropic’s new Super Bowl ad in an X post on Wednesday, saying the OpenAI competitor’s campaign is “clearly dishonest,” and called it “on brand” for Anthropic to “doublespeak.” “We would obviously never run ads in the way Anthropic depicts them,” he wrote. “We are not stupid and we know our users would reject that.” You can read his statement in full, below.
Anthropic, founded in 2021 by ex-OpenAI research executives who reportedly left over differences in opinions on AI safety and mission, doesn’t mention OpenAI or ChatGPT by name in its Super Bowl Sunday ad campaign. But in contrast to OpenAI’s January news that it would soon start testing ads, Anthropic says, “Our users won’t see ‘sponsored’ links adjacent to their conversations with Claude; nor will Claude’s responses be influenced by advertisers or include third-party product placements our users did not ask for.”
Don’t expect any Kalshi or Polymarket ads during the Super Bowl.
The NFL has added prediction markets to its list of “prohibited categories” for commercials in Super Bowl LX. However, as Front Office Sports points out, sports betting isn’t on that list. While there will be limits on the number of sports bettor ads allowed, the league seems to be drawing a distinction between the two categories.
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