To Build Better Brands, Estée Lauder Turns to Deciem

3 hours ago 7

BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

This August, the ELC-owned incubator behind The Ordinary will launch its premium skincare line, NIOD, into Sephora — and take over management of Lauder-owned Origins. With more resources, distribution, and responsibility, Deciem is becoming the company’s most valuable asset.

a brand collage of Lauder brands

Deciem is known as an industry disruptor, having created the low-cost skincare line The Ordinary. (BoF Team)

Jesper Rasmussen has a sense of déjà vu. Peptides are having a moment: influencers are proselytising their benefits, tech entrepreneurs are eager to inject them and brands are rushing to launch peptide-laced products.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Read Entire Article