Who is Keerthana Sundar? Thalapathy Vijay’s lesser-known sister goes VIRAL after TVK win, runs Chennai beauty brand and charges Rs... for bridal makeup

Tamil cinema superstar and now politician Vijay has once again become the centre of attention after his party Tamilaga Vettri Kazhagam reportedly emerged as the single largest force in the 2026 Tamil Nadu Assembly elections. While fans, political workers and film celebrities flooded social media with congratulatory messages, another name suddenly began trending online for a very different reason. That name is Keerthana Sundar.

Many people were surprised to discover the woman standing outside a Chennai residence thanking supporters was closely associated with Vijay. Her brief interaction with the media quickly went viral, leading fans to search for details about her personal life, profession and relationship with the actor-politician. Interestingly, Keerthana is not a film celebrity herself. Instead, she has quietly built a successful career in the beauty industry and enjoys a strong following among brides and fashion enthusiasts in Chennai. What made the moment even more emotional for Vijay’s fans was the warmth with which she spoke about the overwhelming support coming in for her brother after his political success. In a political atmosphere charged with celebrations and speculation around Vijay’s possible swearing-in as Tamil Nadu’s next Chief Minister, Keerthana’s appearance added a personal touch to the story dominating headlines across the state.

What do we know about Vijay’s massive political breakthrough?

After years of speculation around his political ambitions, Vijay formally entered active politics through Tamilaga Vettri Kazhagam, popularly known as TVK. The party’s debut performance in the Tamil Nadu Assembly elections reportedly stunned political observers. TVK is said to have secured 108 seats in the 234-member Assembly, dramatically altering Tamil Nadu’s political landscape that had long been dominated by the DMK and AIADMK. The result instantly transformed Vijay from film icon to one of the state’s most talked-about political leaders.

How did celebrities react to Vijay’s political win?

Several prominent film personalities congratulated Vijay after the election results. Actors including Kamal Haasan and Vishal reportedly shared celebratory messages and wished him success in his political journey. The excitement surrounding the victory became even bigger after reports claimed Vijay may soon take oath as the Chief Minister of Tamil Nadu. Social media platforms were flooded with videos, posters and emotional reactions from supporters celebrating what many described as a historic political shift in the state.

Amid all this noise, Keerthana Sundar’s statement thanking supporters unexpectedly grabbed public attention.

Why is Keerthana Sundar suddenly going viral?

Keerthana Sundar was recently seen outside her Chennai residence interacting with media persons after TVK’s reported electoral success. During a conversation with ANI, she expressed happiness and gratitude towards people supporting Vijay. “We feel great. Thank you, everyone. We feel so happy and great,” she said while reacting to the celebrations around her brother’s political milestone.

The clip quickly spread across social media platforms, with many fans curious about her identity and background. Unlike Vijay, Keerthana has mostly stayed away from mainstream limelight, which made the public even more interested in knowing about her.

What does Keerthana Sundar do for a living?

Keerthana Sundar is a professional makeup artist, hairstylist and saree drapist based in Chennai. She is the founder of Aura Makeover Artistry, a beauty venture that reportedly specialises in bridal styling and event makeovers. According to reports, she charges nearly Rs 20,000 per bridal makeup session. Over the years, she has earned popularity among clients for her bridal transformations and styling work.

Her profession may be far removed from politics and cinema, but her growing online presence and connection to Vijay have now pushed her into the spotlight. Interestingly, celebrity makeup artists in South India have increasingly become influencers in their own right, with many bridal stylists enjoying fan pages and large Instagram followings similar to actors.

What is Keerthana Sundar’s relationship with Vijay?

Keerthana is often seen expressing admiration and support for Vijay on social media. In one emotional note shared online earlier, she referred to herself as one of his sisters and addressed him affectionately as “Vijay Anna”, a term commonly used in Tamil culture for an elder brother. Fans have frequently noticed her supportive posts during important milestones in Vijay’s career. Her recent public appearance following TVK’s electoral performance further strengthened curiosity around their bond.

While she may not belong to the entertainment industry directly, her visible affection and support for Vijay have resonated strongly with his fan base.

Who was Vijay’s real sister Vidhya?

Vijay was born to filmmaker S. A. Chandrasekhar and playback singer Shoba Chandrasekhar. The actor had a younger sister named Vidhya, whose death at a very young age deeply affected the family. Vijay has spoken about the tragic loss in earlier interviews, revealing how painful the incident was for him personally. Fans often point to this emotional chapter while discussing the actor’s close relationships with people he considers family today.

The renewed attention around Keerthana Sundar has therefore not only introduced audiences to her successful beauty career but has also added another emotional layer to the larger story surrounding Vijay’s extraordinary transition from cinema superstar to political heavyweight.