Shares of Wipro Ltd touched a fresh 52-week low of ₹194.70 on Wednesday morning, sliding 1.22 per cent to trade at ₹196.14 as of 11.17 am, weighed down by reports that the Bengaluru-based IT giant is set to lose a $500-million contract with cosmetics major Estée Lauder to rival Accenture.
The stock has been under sustained pressure, falling over 30 per cent in the past year, against a Nifty 50 gain of nearly 11 per cent. Year-to-date, Wipro has shed close to 27 per cent, making it one of the sharper decliners among large-cap IT peers. Trading volume stood at 83.78 lakh shares, with a traded value of ₹163.98 crore and a market capitalisation of approximately ₹2.05 lakh crore.
The Estée Lauder contract loss marks a competitive setback for Wipro as CEO Srini Pallia pushes efficiency-led large deals amid recovering discretionary spending in the sector. Accenture winning the mandate underscores the intensifying rivalry among global IT services firms for high-value enterprise accounts in the consumer and beauty segment.
Separately, the company on March 2, 2026, disclosed to BSE and NSE the grant of 6,98,199 ADS Restricted Stock Units to identified employees under its RSU Scheme 2024, effective the same date; a routine but notable move as the firm looks to retain talent amid a challenging business environment.
Published on March 4, 2026
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