5 Times OTT dramas redefined fashion

Fashion used to be something you picked up from glossy magazines or runway shows. Not anymore. Now, some of the boldest style trends come straight from our favorite streaming series. Over the last ten years, OTT dramas have done more than just keep us glued to our screens; they’ve actually changed how people dress, see themselves, and even think about style. From Parisian cool, gothic edge, to old-school romance, and South Asian glamour, all of it has jumped from TV screens into real life.

Think about ‘Emily in Paris’, ‘Bridgerton’, ‘Euphoria’, ‘Wednesday’, or ‘Made in Heaven’. These shows haven’t just entertained us. They’ve shaped global trends, inspired wild new looks, and made everyone rethink what it means to get dressed.

Let’s take a closer look at how these five series put their own stamp on fashion, kicked off worldwide trends, and even changed what we see in our own closets.

Want some bold, colorful, and unapologetically Parisian fashion inspo? ‘Emily in Paris’ is your jam! The show brought a whole new energy to TV fashion. Suddenly, everyone wanted to try on that playful, over-the-top Parisian look: from berets, bright blazers, tall boots, wild prints, to chunky accessories, and designer labels. The show’s costumes lit up social media, and “Emily in Paris outfit” became a global search obsession. People started mixing colors and patterns, channeling that fearless French vibe. Costume designer Marylin Fitoussi kept the looks fresh every season, making Emily’s wardrobe feel like its own story.

Thanks to ‘Emily in Paris’, French classics got a fun, everyday twist, statement accessories, and bold colors made a comeback. Moreover, social media feeds are now filled with “Emily-inspired” outfits and more variations of the same.

If you see ‘Regencycore’ reigning everywhere, ‘Bridgerton’ may be the responsible show for that. The show wasn’t just about steamy drama and pretty ballrooms. It made everyone fall in love with the romance of old-school fashion. Suddenly, “Regencycore” was a thing; think corsets, empire-waist dresses, gloves, headpieces, and dreamy pastel colors. Searches for period pieces exploded, and people started throwing Bridgerton-style parties, complete with fancy gowns. Even weddings and formal events felt the influence.

Due to ‘Bridgerton’s popularity, corsets and empire-waist dresses have become cool again. Wedding looks and party outfits are in full “historical romance,” and these days, even the events are themed around ‘Bridgerton’s style.

Think of ‘Euphoria’, and suddenly, Y2K flash, flitter, and attitude are everywhere. This show flipped teen fashion on its head. The show turned every outfit into a mood: Y2K throwbacks, glitter everywhere, wild makeup, and pieces that made you look twice. Maddy Perez’s look especially took off, outpacing almost every other show in search trends. Chokers, butterfly clips, crop tops, low-rise jeans: suddenly, everyone wanted that Euphoria edge. Even big fashion brands started borrowing from the show’s style.

‘Euphoria’ brought 2000s trends back: from chokers, crop tops, to low-rise pants. Even makeup and accessories became just as important as clothes. In fact, festival and party fashion got a dose of Euphoria’s boldness.

Thanks to ‘Wednesday’, goth went mainstream. Think of it this way: Wednesday Addams, but make it fashion. The new series took that classic goth vibe: black-and-white uniforms, sharp silhouettes, and moody styles, and gave it a modern update. Gen Z picked up the look fast, turning Wednesday’s signature style into a whole movement. Now, gothic and Victorian-inspired outfits aren’t just for Halloween; they’re everyday street style, with a darker, minimal twist.

‘Wednesday’ brought back gothic fashion, but made it more polished. More so, the show made goth and alternative looks part of daily street style, and pushed darker colors and dramatic shapes into the mainstream.

One of those shows that put Indian couture in the spotlight. ‘Made in Heaven’ isn’t just about weddings. It’s a love letter to Indian fashion. The show mixes couture and street finds, rich textiles, and stunning bridal looks, putting the spotlight on India’s ever-evolving style scene. Each character’s wardrobe tells its own story, and the show’s detailed outfits have sparked plenty of buzz in fashion circles. Suddenly, Indian couture and artisanship are getting the attention they deserve.

‘Made in Heaven’ celebrated Indian couture and craftsmanship, inspired new ways to dress for weddings and festivals, and went on to show how high fashion and culture can blend seamlessly.