Can a Buzzy Audemars Piguet Tie-up Boost Swatch?

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As fans camp out in front of stores for the “Royal Pop” collaboration, analysts weigh in on the collaboration’s potential.

A surprise collaboration between Audemars Piguet and fashion watch brand Swatch has brought fresh buzz to the high-end Swiss watchmaker and prompted fans to line up in front of Swatch stores ahead of its launch.

The Royal Pop is a collaboration between Audemars Piguet and Swatch. (Audemars Piguet and Swatch)

A surprise collaboration between Audemars Piguet and fashion watch brand Swatch has brought fresh buzz to the high-end Swiss watchmaker and prompted fans to line up in front of Swatch stores ahead of its launch.

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