Will Jacob Elordi Be Worth It for Chanel?

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The ‘Euphoria’ actor’s succession of Timothée Chalamet as the face of Bleu de Chanel surprised some, but came as the value of celebrity ambassadorships appears to be waning.

JAcob Elordi for Bleu de Chanel

In April, Jacob Elordi was announced as the new face of Bleu de Chanel, unseating Timothée Chalamet. (Chanel)

On first inspection, the actors Timothée Chalamet and Jacob Elordi have a lot in common: Both are young Millennial heartthrobs who rose to movie stardom in A24 productions; both have boyish gazes, serrated jawlines and Jenners (reportedly) for girlfriends; both had Bleu de Chanel contracts, until very recently.

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