KSDL to double global footprint to 50 markets by March as exports push gathers pace

KSDL posted ₹1,785.99 crore in sales and ₹415 crore in profit in FY25 (file photo) | Photo Credit: KIRAN BAKALE

Mysore Sandal Soap maker, Karnataka Soaps and Detergents Ltd., is stepping up its global ambitions even as domestic demand drives profitability.

The State-run company plans to expand its international footprint to 50 countries by March, doubling from the current 25 markets that include the United States, Canada and Australia. Exports currently contribute just 1 per cent of revenue, leaving significant headroom for growth.

“In the last three years, we have tripled net profit from ₹182 crore to about ₹450 crore,” Managing Director Dr Prashanth PKM exclusively told businessline, adding that the company aims to touch ₹500 crore net profit by March 31, 2026.

KSDL posted ₹1,785.99 crore in sales and ₹415 crore in profit in FY25. The export push will focus on North America, Europe, Australia and select African markets, where demand varies by fragrance and price points. While sandal variants are popular in the US, jasmine fragrances find favour in Europe, and premium soaps have strong demand in Dubai and Australia. The company is also studying regional preferences to tailor offerings.

Exports have so far been concentrated in Gulf markets, but KSDL expects overseas revenue to grow steadily as it builds distribution and adapts products for local tastes.

Domestically, southern markets remain dominant. Andhra Pradesh and Telangana together account for 45 per cent of sales, followed by Tamil Nadu and Kerala at 19 per cent. Karnataka contributes 12 per cent, while North India accounts for 9 per cent.

To support growth, KSDL has ramped up daily soap production from 12 lakh to 18 lakh units, raising output to about 130–140 metric tonnes per day.

The company is also expanding its e-commerce presence and launching new products to strengthen its premium positioning. With production scaling up, exports widening, and demand for natural sandal-based products rising globally, KSDL is positioning itself as a formidable player in the global personal care market, from a heritage brand.

Additional reporting by BL intern Tejaswini S

Published on February 24, 2026