Nike Football Boss Says World Cup Final ‘Not What We Dreamed’

13 hours ago 6

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In a memo reviewed by Bloomberg News, Nike’s vice president and general manager of football acknowledged the tournament’s ending wasn’t the one the company hoped for.

Adidas vs Nike

Nike having its teams fall short of the final means missing out on the windfall generated by fans splurging on merchandise. (Getty Images)

Nike Inc. would have liked a different ending to the World Cup.

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