Simca Advertising shares to list today. Check GMP ahead of debut

Synopsis

Simca Advertising's IPO saw robust investor demand, subscribed over 80 times, yet a modest grey market premium suggests a subdued stock market debut. The out-of-home advertising firm, focusing on Mumbai and Maharashtra, plans to use IPO funds for expansion and digital asset monetization. Despite strong financials, market watchers anticipate a muted listing.

Shares of Simca Advertising are expected to see a muted stock market debut on Friday, with the grey market premium (GMP) indicating only marginal upside ahead of listing despite strong subscription demand for the IPO.
According to market observers, the SME IPO was commanding a GMP of around 1%, suggesting a modest premium over the issue price of Rs 183 per share.

The company's shares are scheduled to list on the NSE SME platform on May 15 after the IPO closed with robust investor participation earlier this week.

Simca Advertising's Rs 58 crore IPO was entirely a fresh issue of 31.71 lakh shares. The public issue was subscribed 80.88 times overall, led by strong interest from qualified institutional buyers and non-institutional investors.

The QIB portion was subscribed 101.08 times, while the NII segment saw subscription of 81.54 times. The retail investor category was booked 70.9 times.

The IPO had opened for subscription between May 8 and May 12. The company had fixed the price band at Rs 174-183 per share. Ahead of the IPO opening, Simca Advertising raised Rs 8.04 crore from anchor investors on May 7.

Incorporated in 2022, the company operates in the out-of-home (OOH) advertising segment with a focus on Mumbai and Maharashtra markets. Its advertising portfolio includes hoardings, gantries, bus panels, kiosks, shelters and digital signage solutions.

The company currently manages more than 100 OOH media assets across Mumbai including arterial roads, commercial hubs and high-footfall public locations.

Simca Advertising serves clients across sectors including entertainment, real estate, fashion, insurance, lifestyle and government organisations. The company plans to utilise IPO proceeds for purchasing LED screens, funding a strategic collaboration for monetisation of digital advertising assets, meeting working capital requirements and general corporate purposes.

On the financial front, Simca Advertising reported total income of Rs 75.09 crore and profit after tax of Rs 9.98 crore for FY25. For the nine months ended December 2025, the company posted income of Rs 78.16 crore and PAT of Rs 10.68 crore.

While subscription demand remained strong during the IPO process, the low GMP suggests grey market participants are expecting a relatively subdued listing performance compared with several recent SME issues that witnessed sharp speculative premiums before debut.

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