You May Monetise the Bride

6 hours ago 19

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The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.

The wedding content boom has seen brands, stylists and more looking to partner with brides.

At influencer Brigette Pheloung’s St. Barths bachelorette weekend, the benefactor was as much of a star as the bride herself.

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