Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores

7 hours ago 19

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Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.

Dior's new NYC flagship on East 57th Street.

Dior's new NYC flagship on East 57th Street. (BoF Team)

For Gabriele Cerrone’s clients — a who’s who of the world’s top luxury brands — close is no longer good enough. The luxury property investor and developer has seen them shun almost everything but the most prime locations.

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