How The Lab is Turning Sustainable Cleaning into A Fashion Growth Vertical

13 hours ago 6

BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

As shoppers seek greater value from their wardrobes, garment care is evolving from an afterthought into a key part of the fashion value chain. Jo Farah, founder of biotech fashion care brand The Lab, shares how the company’s growth reflects a broader transformation in how fashion is bought, used and preserved.

In 2025, by evolving from “Sneaker Lab” into “The Lab,” the brand expanded its biotech offering into garment care, spanning cleaning products for hats, denim and general apparel.

In 2025, by evolving from “Sneaker Lab” into “The Lab,” the brand expanded its biotech offering into garment care, spanning cleaning products for hats, denim and general apparel. (The Lab)

In Partnership With

Against a backdrop of economic volatility and inflation, fashion consumers are placing greater emphasis on value and quality, while growing increasingly wary of sustainability claims. Indeed, more than 80 percent of consumers say good value for money is a top purchasing factor, according to

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Read Entire Article