Naturals eyes 2028 IPO if Reliance stake talks fail

CK Kumaravel, CEO of Naturals Salon & Spa (file photo) | Photo Credit: SIVA SARAVANAN S

Salon chain Naturals remains in talks with ​Reliance over a potential stake sale, but discussions have slowed ‌as the two sides have yet to agree ​on a deal structure, co-founder CK ⁠Kumaravel said in an interview.

Naturals plans to go public by 2028 if negotiations with Reliance don’t bear fruit, Kumaravel told ‌Reuters on the sidelines of a Retailers Association of India event in Mumbai.

Talks, first ‌announced in late 2022, stalled after Reliance sought ‌a ⁠51% stake, while Naturals was prepared ⁠to sell only 49%, so as to retain control for a few more years before considering a larger divestment, he said.

“Even if ​it takes time, ‌Naturals is not in a hurry, as Reliance will add significant value,” Kumaravel said, confirming that the company is not in talks with other investors.

Reliance ‌did not respond to a request for ​comment.

With about 900 outlets, Naturals is one of India’s largest organised salon chains, ahead ⁠of peers such as Lakme and Geetanjali Salon, in a market otherwise dominated by unorganised players.

It reported gross ‌merchandise value of ₹450 crore ($49.64 million) in fiscal 2025 and expects that figure to rise to ₹600 crore this financial year.

India’s $10.8 billion beauty salon market is expanding as younger consumers spend more on grooming, while rising incomes and higher participation ‌of women in the workforce lift demand, according to consultancy ​Ken Research.

The chain plans to add 100 salons this year, including in Pune, focusing on ⁠dense clusters rather than scattered locations.

A stake in Naturals ⁠would give Reliance an entry into the salon and spa services, complementing its beauty retail ‌play through Tira, as Indian consumers increasingly splurge on makeup and skincare.

Published on February 17, 2026