Redington enters into distribution relationship with Resulticks

Redington has entered into distribution relationship with Resulticks, a global leader in real-time audience engagement solutions. The five-year collaboration is designed to accelerate the adoption of advanced, real-time customer engagement technologies across the Middle East, India, as well as South East and South Asia (SESA). The partnership brings together Redington’s extensive channel ecosystem and market reach with Resulticks’ AI-driven engagement platform, enabling organizations to deliver connected, data-driven customer experiences across digital channels.

Through this collaboration, Redington will support the expansion of Resulticks’ presence across key markets in the Middle East while strengthening its reach in India. In parallel, Resulticks will work closely with Redington to accelerate growth opportunities across several markets in the SESA region. Over the five-year period, Redington and Resulticks are aiming at a market opportunity of more than $150 million across the Middle East, India, and the Rest of Asia.

The central focus of the partnership is empowering channel partners with new capabilities and revenue opportunities, supported by joint investments in partner enablement, demand generation, and ecosystem development. The program introduces a structured partner engagement model that goes beyond traditional distribution, helping partners build expertise in AI-powered engagement technologies while unlocking performance-based incentives and new avenues for value creation.

Redington is engaged in the business of distribution of information technology, mobility and other technology products besides supply chain solutions.