Under Armour Sees Another Weak Year as North America Struggles, Shares Slump

16 hours ago 27

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Founder Kevin Plank, ⁠who returned as CEO in 2024, outlined a plan that involved reducing ⁠about a fourth of the company’s product lines and shifting to higher-priced items in sports categories.

Misty Copeland in Under Armour's campaign "Unlike Any"

Under Armour is trying to ‌move away from heavy discounting and ​raise average selling prices. (Courtesy of Under Armour)

Under

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