Why Nike’s SNKRS App Isn’t Going Anywhere

21 hours ago 27

BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Rumblings of the dissolution of Nike’s SNKRS app popped up over the weekend following layoffs at the brand, but you shouldn’t bet on it going anywhere.

Speculation about the future of Nike’s SNKRS app, the platform where the company releases its most limited products, bubbled up over the weekend thanks to a viral LinkedIn post from Stacy Devino, one of the app’s former principal developers.

Good morning, friends! Welcome back to The Kicks You Wear. Thanks so much for reading today. I appreciate you giving me a bit of your time! Hope your weekend was excellent. Mine certainly was. In a stroke of luck, my Wizards won the lottery. I can’t believe it. Might have to catch me in Vegas in July.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Read Entire Article