Now Hrithik seeks protection of personality rights

After several Bollywood celebrities, including Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar, actor

Hrithik Roshan

has now approached the

Delhi High Court

seeking protection of his personality and publicity rights.

Hrithik files plea to safeguard personality rights

According to a report by LiveLaw, Roshan has filed a plea to safeguard the unauthorised commercial use of his “name, image, likeness, and other personality attributes.” The hearing is scheduled for tomorrow before Justice Manmeet Pritam Singh Arora.According to the report, Roshan, in his lawsuit, has alleged misuse and exploitation of his personal identity without his consent. He claimed that third parties did so for commercial gain. In his suit, he has sought judicial protection against such unauthorised activities, which may lead to confusion among the public and harm his reputation.

Publicity Rights: A new trend in Bollywood

Roshan's suit comes amid a growing trend of Indian celebrities taking the legal route to secure control over their digital and commercial presence, amidst viral deepfakes, AI-generated content, and other unauthorised endorsements.This move follows a growing wave of prominent public figures turning to the courts to safeguard their personality rights. Recently, the Delhi High Court granted interim relief to

Aishwarya Rai

Bachchan, Abhishek Bachchan, filmmaker Karan Johar, Telugu actor Akkineni Nagarjuna, spiritual leader Sri Sri Ravi Shankar, and others in similar cases.

Singer

Kumar Sanu

was in the news lately for also approaching the Delhi High Court, seeking protection of his personality and publicity rights, including his “name, voice, vocal style and technique, mannerisms, caricatures, photographs, likeness, and signature.” Sanu, in his plea, highlighted the need to prevent unauthorised or unlicensed commercial exploitation that could cause “confusion or deception and lead to dilution among the public.

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